about us

Nutritional treats your furbabies will love (and you'll feel great giving).

We wanted to let AI generate this write up… but it couldn't give us what we wanted (did not sound like us), kind of like the treats we wanted for our furbabies.

Nibblin started with my own reactive furbaby. We were using treats everyday for her training so I didn’t feel good giving her something filled with ingredients I couldn’t pronounce. I wanted staple treats I could rely on using natural ingredients that was good for her.

So I began researching and eventually got certified as a Pet Nutrition Coach, all so I could make treats the way I wanted - using fresh human-grade meat and carefully selected ingredients. (I mean when we started, I could only source meat from where I bought mine and we continue to do this because it still ensures the best quality treats that even our discerning (ahem, not picky) furbabies enjoys them!)

As word spread, our range grew through real requests shaped by real furbabies and the people who love them; pumpkin, kangaroo, you name it. Every recipe goes through months of testing and refining to be both tasty and nourishing.

Today, all Nibblin treats are made in Singapore by certified food handlers using fresh ingredients from trusted local suppliers. Our dedication to making better treats has even been featured on Channel News Asia CNA938 and other local media.

When you get Nibblin, you're not just picking a treat. You're choosing a brand that gets it. A team that cares and a product that puts your furbaby’s health and happiness first, always.

Explore our full range of natural pet treats and let's get Nibblin!