about us

Nutritional treats your furbabies will love (and you'll feel great giving).

Nibblin started with my own reactive furbaby. We were using treats everyday for her training so I didn’t feel good giving her something filled with ingredients I couldn’t pronounce (is it a science experiment or food?!). I wanted staple treats I could rely on using natural ingredients that was good for her.

So I began researching and eventually got certified as a Pet Nutrition Coach, all so I could make treats the way I wanted - using fresh human-grade meat and carefully selected ingredients. (When we started, I could only source meat from where I bought mine and we continue to do this because it still ensures the best quality treats that even our discerning (ahem, not picky) furbabies enjoys them!)

As word spread, our range grew through real requests shaped by real furbabies and the people who love them; pumpkin, kangaroo, you name it. Every recipe goes through months of testing and refining to be both tasty and nourishing.

Today, all Nibblin treats are made in Singapore by certified food handlers using fresh ingredients from trusted local suppliers. We have been featured on Channel News Asia CNA938 and other local media.

But beyond the treats, Nibblin has always been about community. If you’ve met us at events, you’ll know we genuinely love getting to know your pets and spoiling them like they are our own - because they are family. 

When you choose Nibblin, you’re choosing treats made by people who care deeply about what goes into every bite -- treats that are nourishing, tasty and made with love.

Explore our full range of natural pet treats and let's get Nibblin!