about us

Born from love. Backed by purpose. Made for your furbaby.

Nibblin started with one deeply loved dog and a whole lot of concern about what was actually going into her treats.

As our furbaby grew older and more reactive, we turned to reward-based training to help her cope. But the treats she relied on made us question: What was really in those treats? Could we trust them? Were they actually good for her?

So, we rolled up our sleeves and made our own. Partnering with a certified Pet Nutrition Coach, our treats are made using only fresh human-grade meat and highly curated ingredients. Accompanied by many rounds of R&D, we crafted treats that were not just tasty but genuinely nourishing —no fillers, no preservatives, just clean, functional treats your furbabies will love (and you'll feel great giving).  

Word spread. Friends and customers reached out.

“Can you make something with duck?”

“My pup’s allergic—can you try kangaroo?” 

And just like that, our range grew, one request at a time— shaped by real furbabies, and the people who love them. 

Today, every treat we make is prepared in-house by certified food handlers, using fresh meat from trusted local suppliers who care as much as we do. Because we believe healthy can be fun, nutrition can be joyful, and your furbaby deserves the best, without compromise.

So when you get Nibblin, you're not just picking a treat. You're choosing a brand that gets it. A team that cares and a product that puts your furbaby’s health and happiness first, always.

Explore our full range of natural pet treats and let's get Nibblin!